Art Direction & Design
Art Direction & Design
Jeni's Splendid Ice Creams is a divine Columbus-based artisan ice cream company quickly becoming world-famous. As lead designer for Jeni's, I was responsible for concepting, designing and producing print, identity, packaging, interactive, experience & retail deliverables.
A favorite campaign of mine was the Jeni's POP CAKES collection. The bright colors were inspired directly from the ice creams that Jeni created. With Jeni's guidance, the campaign emulated what the ice creams tasted like. Deliverables included original photography, print, and retail experience design.
AWARDS: Creative Best - Award of Merit
STRATEGY, ART DIRECTION, DESIGN